TOMORROWLAND
Project Summary :
One of the world's biggest EDM festivals, known for turning music into full-blown fantasy. I built an alternate visual identity system for their Adscendo edition.
* conceptual project only. not affiliated with the brand
Niche :
Rebranding · Music Festival Identity
Constraint :
The brief I set for myself was a constraint: say everything the festival is about — the scale, the magic, the euphoria — using almost nothing but type and a handful of carefully chosen images.
Decision :
"Adscendo" means to rise, to ascend beyond. So I built the whole identity around that feeling — a sundowner in the desert, somewhere between mystical and euphoric. Warm gradients pulled straight from sunset light, a hand-drawn logo mark to keep it feeling human rather than corporate, and just enough restraint to let the imagination fill in the rest. Less felt like more, here.
Research :
I went back to Tomorrowland's 2018 edition as a reference point — studying how they'd built atmosphere before, then deliberately building something that felt connected to that world without repeating it.