MIO ENERGY DRINK
Project Summary :
A powdered water enhancer — low calorie, high energy, one packet at a time. Quick and easy on the go flavoured hydration.
* conceptual project only. not affiliated with the brand
Niche :
Packaging Design · Brand Refresh
Problem :
The original packaging was trying too hard. Too much text, too many competing graphic elements — by the time you found the flavour name, you'd already lost interest. A product built around a quick energy boost shouldn't require this much effort just to read the box.
Decision :
So I stripped it back. Removed all the clutter and added a hyperrealistic fruit image, making the flavour instantly recognizable. I rebuilt the brand around a soft gradient and a simplified, name-only logo to make it feel more like wellness than sugar rush. Even the tone of tagline shifted feeling more like “daily ritual” and not “quick fix”. The goal was a product you'd trust enough to reach for every morning, not just when you're desperate.
before
after
Research :
I looked at competitor packaging across the category, studied colour psychology and visual hierarchy, and dug into the brand's actual market — their target consumer, how they advertise, and how they show up on social. The redesign had to feel like a natural evolution of the brand, not a stranger wearing its logo.